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Arnold, John; Coombs, Crispin; Wilkinson, Adrian; Loan-Clarke, John; Park, Jennifer and Preston, Diane (2003). Corporate images of the United Kingdom National Health Service: implications for the recruitment and retention of nursing and allied health professional staff. Corporate Reputation Review, 6(3) pp. 223–238.


de Chernatony, L. and Harris, F. (2000). Developing corporate brands through considering internal and external stakeholders. Corporate Reputation Review, 3(3) pp. 268–274.

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