The Open UniversitySkip to content
 

Fairtrade urbanism? The politics of place beyond place in the Bristol fairtrade city campaign

Malpass, Alice; Cloke, Paul; Barnett, Clive and Clarke, Nick (2007). Fairtrade urbanism? The politics of place beyond place in the Bristol fairtrade city campaign. International Journal of Urban and Regional Research, 31(3) pp. 633–645.

Full text available as:
[img]
Preview
PDF (Not Set) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (203Kb)
DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1111/j.1468-2427.2007.00747.x
Google Scholar: Look up in Google Scholar

Abstract

Understandings of fairtrade, ethical trading and sustainability often assume a relationship involving disparate placeless consumers being stitched together with place-specific producers in developing world contexts. Using an ethnographic study of the policy-making and political processes of the Bristol Fairtrade City campaign, we suggest ways in which fairtrade consumption can become aligned with place. The campaign was a vehicle for enlisting the ordinary people of Bristol into awareness of and identification with fairtrade issues. Citizens of Bristol were enrolled into a re- imagination of the city involving aspects of what Massey terms the politics of place beyond place. The campaign also enlisted the jurisdictional governance of the local authority, including the introduction of the fairtrade procurement practices. As a result, employees, residents and visitors became fairtrade consumers, knowingly or unknowingly, when visiting the canteens and restaurants of the local authority and other significant sites and institutions in the city. The Fairtrade City campaign can therefore be seen to have deployed ideas of place, fairness and local–global relations as scale frames of mobility through which to embed ethical consumption in place, and to govern consumption at a distance.

Item Type: Journal Article
ISSN: 0309-1317
Extra Information: The definitive version is available at www.blackwell-synergy.com
Academic Unit/Department: Social Sciences > Geography
Interdisciplinary Research Centre: Centre for Citizenship, Identities and Governance (CCIG)
OpenSpace Research Centre (OSRC)
Item ID: 9912
Depositing User: Users 2030 not found.
Date Deposited: 01 Nov 2007
Last Modified: 21 Jan 2011 06:16
URI: http://oro.open.ac.uk/id/eprint/9912
Share this page:

Actions (login may be required)

View Item
Report issue / request change

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340   general-enquiries@open.ac.uk