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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin. Book review

O'Sullivan, Terry (2006). All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin. Book review. Journal of Targeting, Measurement and Analysis for Marketing, 15(1) pp. 65–66.

DOI (Digital Object Identifier) Link: https://doi.org/10.1057/palgrave.jt.5750027
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Item Type: Journal Item
ISSN: 0967-3237
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 9780
Depositing User: Terry O'Sullivan
Date Deposited: 09 Oct 2007
Last Modified: 07 Dec 2018 09:08
URI: http://oro.open.ac.uk/id/eprint/9780
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