All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin. Book review

O'Sullivan, Terry (2006). All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin. Book review. Journal of Targeting, Measurement and Analysis for Marketing, 15(1) pp. 65–66.

DOI: https://doi.org/10.1057/palgrave.jt.5750027

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