Daskou, Sofia; Thom, Claudia and Boojihawon, Dev
(2004).
Marketing a city: Glasgow, city of architecture and design.
Global Business and Economics Review, 6(1),
pp. 22–37.
Abstract
The current study is an attempt to explore the identity of Glasgow (UK) as a city of Architecture and Design. The study applies the methodology of the ACID test of Corporate Identity Management in a qualitative investigation of 4 different samples of informants (residents of the city, governmental and Heritage Organisations, as well as industry experts such as architects and designers). The study identified differences in the perceptions of the four samples used about the city's identity. The study contributes with recommendations for reviewing the City Plan by considering the value of corporate image management and place marketing literature.
| Item Type: |
Journal Article
|
| ISSN: |
1097-4954 |
| Keywords: |
Glasgow; corporate identity management; place marketing; corporate image management; architecture; design; city identity; promotional strategies. |
| Academic Unit/Department: |
Open University Business School |
| Item ID: |
9345 |
| Depositing User: |
Jackie Fry
|
| Date Deposited: |
21 Sep 2007 |
| Last Modified: |
02 Dec 2010 20:04 |
| URI: |
http://oro.open.ac.uk/id/eprint/9345 |
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