Daskou, Sofia; Thom, Claudia and Boojihawon, Dev
Marketing a city: Glasgow, city of architecture and design.
Global Business and Economics Review, 6(1),
The current study is an attempt to explore the identity of Glasgow (UK) as a city of Architecture and Design. The study applies the methodology of the ACID test of Corporate Identity Management in a qualitative investigation of 4 different samples of informants (residents of the city, governmental and Heritage Organisations, as well as industry experts such as architects and designers). The study identified differences in the perceptions of the four samples used about the city's identity. The study contributes with recommendations for reviewing the City Plan by considering the value of corporate image management and place marketing literature.
||Glasgow; corporate identity management; place marketing; corporate image management; architecture; design; city identity; promotional strategies.
||Open University Business School
||21 Sep 2007
||02 Dec 2010 20:04
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