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Marketing a city: Glasgow, city of architecture and design

Daskou, Sofia; Thom, Claudia and Boojihawon, Dev (2004). Marketing a city: Glasgow, city of architecture and design. Global Business and Economics Review, 6(1) pp. 22–37.

DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1504/GBER.2004.006218
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Abstract

The current study is an attempt to explore the identity of Glasgow (UK) as a city of Architecture and Design. The study applies the methodology of the ACID test of Corporate Identity Management in a qualitative investigation of 4 different samples of informants (residents of the city, governmental and Heritage Organisations, as well as industry experts such as architects and designers). The study identified differences in the perceptions of the four samples used about the city's identity. The study contributes with recommendations for reviewing the City Plan by considering the value of corporate image management and place marketing literature.

Item Type: Journal Article
ISSN: 1097-4954
Keywords: Glasgow; corporate identity management; place marketing; corporate image management; architecture; design; city identity; promotional strategies.
Academic Unit/Department: Open University Business School
Item ID: 9345
Depositing User: Jackie Fry
Date Deposited: 21 Sep 2007
Last Modified: 02 Dec 2010 20:04
URI: http://oro.open.ac.uk/id/eprint/9345
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