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Schofield, Cathy
(2012).
URL: https://srhe.ac.uk/arc/12/0069.pdf
Abstract
We are entering uncharted waters within the world of higher education (HE) in the UK. Recent changes to the way that HE is funded and students are recruited have been brought in through the Government White Paper Students at the Heart of the System (BIS, 2011). These changes will significantly affect the way higher education is marketed and delivered.
This research aimed to investigate how HE providers market to their prospective student base and identify whether there are variations in approach by different types of institution; traditional universities, post-1992 universities or colleges of further education delivering HE courses.
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- Item ORO ID
- 86728
- Item Type
- Conference or Workshop Item
- Academic Unit or School
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Faculty of Arts and Social Sciences (FASS) > Psychology and Counselling > Psychology
Faculty of Arts and Social Sciences (FASS) > Psychology and Counselling
Faculty of Arts and Social Sciences (FASS) - Depositing User
- Cathy Schofield