Instagram as an Exhibition Space: Reflections on Digital Remediation in the Time of COVID-19

O'Hagan, Lauren (2021). Instagram as an Exhibition Space: Reflections on Digital Remediation in the Time of COVID-19. Museum Management and Curatorship, 36(6) pp. 610–631.

DOI: https://doi.org/10.1080/09647775.2021.2001362

Abstract

This paper explores the impact of COVID-19 on a planned physical exhibition – Prize Books and Politics: Rethinking Working-Class Life in Edwardian Britain – and the experience of transforming it into a digital exhibition through the platform of Instagram. Using feedback from visitors in the form of likes, comments and surveys, I reflect on the exhibition in terms of its scope, content, visitor experience and overall success. I also outline the various potentials, constraints and opportunities of Instagram as an exhibition space and put forward recommendations on how it can be used to best advantage not as a replacement for physical exhibitions, but rather as a complement that can attract new audiences, capture real-time feedback and, thus, add multiple voices and stories to museum objects.

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About

  • Item ORO ID
  • 84869
  • Item Type
  • Journal Item
  • ISSN
  • 1872-9185
  • Keywords
  • Instagram; exhibition; visitor experience; social media; digital remediation; museum
  • Academic Unit or School
  • Faculty of Wellbeing, Education and Language Studies (WELS)
  • Copyright Holders
  • © 2021 The Authors
  • Depositing User
  • Lauren O'Hagan

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