Exploring the microfoundations of dynamic capabilities for social innovation in a humanitarian aid supply network setting

Tabaklar, Tunca; Sorkun, Metehan Feridun; Yurt, Oznur and Yu, Wantao (2021). Exploring the microfoundations of dynamic capabilities for social innovation in a humanitarian aid supply network setting. Industrial Marketing Management, 96 pp. 147–162.

DOI: https://doi.org/10.1016/j.indmarman.2021.04.012

Abstract

This paper explores the microfoundations of the dynamics capabilities (DCs) needed for social innovation in a humanitarian aid context. We aim to reveal how humanitarian aid supply networks should develop DCs to achieve social innovation by meeting societal needs in highly volatile, uncertain, complex, and ambiguous environments. We conducted a qualitative content analysis on the activities of Logistics Cluster (LC), which is an organization that coordinates and guides local and international organizations to support worldwide humanitarian aid interventions. We primarily examined the LC's lessons-learned reports, supported by semi-structured interviews with the managers of LC and its supply network members. The findings revealed that: (i) early anticipation of needs in disaster-affected areas and lessons-learned exercises are the microfoundations of sensing capabilities; (ii) building capacity, supply network service provision, collaboration with logistics service providers, local partner engagement, building trust, and reconciliation are the microfoundations of seizing capabilities; and (iii) coordination and adaptability are the microfoundations of reconfiguring capabilities in the humanitarian aid context. Additionally, we identified relevant microprocesses for this context, which are preparing, engaging, strengthening, streamlining, and responding. Based on these findings, we propose a framework for social innovation in highly dynamic settings.

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