The Influence of Music Liking in Green Product Advertisements on Purchase Intention: Positive Brand Attitudes, Music Mode, and Music Tempo

Abolhasani, Morteza; Liu, Gordon and Hang, Haiming (2021). The Influence of Music Liking in Green Product Advertisements on Purchase Intention: Positive Brand Attitudes, Music Mode, and Music Tempo. In: International Conference on Research in Advertising (ICORIA), 24-26 Jun 2021, Bordeaux, France.

URL: http://www.europeanadvertisingacademy.org/conferen...

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• Item ORO ID
• 81897
• Item Type
• Conference or Workshop Item
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2021 The Authors
• Related URLs
• • https://10times.com/icoria-bordeaux(Other)
• Depositing User
• Morteza Abolhasani