Proactive Environmental Strategy, Foreign Institutional Pressures, and Internationalization of Chinese SMEs

Ko, Dr. Wai Wai; Chen, Prof. Yantai; Chen, Dr. Cheng-Hao Steve; Wu, Dr. Meng-Shan Sharon and Liu, Prof. Gordon (2021). Proactive Environmental Strategy, Foreign Institutional Pressures, and Internationalization of Chinese SMEs. Journal of World Business, 56(6), article no. 101247.

DOI: https://doi.org/10.1016/j.jwb.2021.101247

Abstract

We explain how proactive environmental strategy affects emerging country small- and medium-sized enterprise (SME) internationalization and the contingency roles of foreign institutional environment. A survey of 217 Chinese SMEs reveals the positive effects of proactive environmental strategy on inward-focused and outward-focused internationalization activities. The results also show that foreign institutional pressures influence such effects in nonlinear ways. That is, a medium level of foreign environmental regulatory pressure maximizes the positive effects of proactive environmental strategy on inward-focused internationalization activities, while a medium level of foreign environmental customer pressure maximizes the positive effects of proactive environmental strategy on outward-focused internationalization activities.

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About

• Item ORO ID
• 78388
• Item Type
• Journal Item
• ISSN
• 1090-9516
• Keywords
• Proactive environmental strategy; Institutional pressures; Sme internationalization; Emerging countries; China
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2021 Elsevier Ltd.
• Depositing User
• ORO Import