Blogging as assessment: some insights from an online course in consumer behaviour

Mal, Carmen and O'Sullivan, Terry (2021). Blogging as assessment: some insights from an online course in consumer behaviour. In: Academy of Marketing Conference (2021) Reframing Marketing Priorities, 5-7 Jul 2021, Online.

Abstract

This paper provides some insights into the advantages and disadvantages of blogging as assessment. Such insights were derived by surveying students enrolled in an online undergraduate course in consumer behaviour, which included blogging in its assessment strategy.

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About

• Item ORO ID
• 76451
• Item Type
• Conference or Workshop Item
• Keywords
• Blogging, assessment
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2021 Carmen Mal, © 2021 Terry O'Sullivan
• Depositing User
• Carmen Mal