Blogging as assessment: some insights from an online course in consumer behaviour

Mal, Carmen and O'Sullivan, Terry (2021). Blogging as assessment: some insights from an online course in consumer behaviour. In: Academy of Marketing Conference (2021) Reframing Marketing Priorities, 5-7 Jul 2021, Online.

Abstract

This paper provides some insights into the advantages and disadvantages of blogging as assessment. Such insights were derived by surveying students enrolled in an online undergraduate course in consumer behaviour, which included blogging in its assessment strategy.

Viewing alternatives

Item Actions

Export

About

Recommendations