Placing Branding within Organization Theory

Brannan, M J; Parsons, E and Priola, V (2013). Placing Branding within Organization Theory. In: Brannan, M J; Parsons, E and Priola, V eds. Branded Lives. The Production and Consumption of Meaning at Work. Cheltenham: Edward Elgar Publishing Ltd, pp. 185–196.

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About

• Item ORO ID
• 75719
• Item Type
• Book Section
• ISBN
• 0-85793-622-0, 978-0-85793-622-6
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for People and Organisations
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Depositing User
• Cinzia Priola