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Grimsley, Michael and Meehan, Anthony
(2002).
URL: http://www.springerlink.com/content/xle39d8ccff0mw...
Abstract
In many transactions, the seller's objective includes promoting customer loyalty in order to increase the likelihood of further transactions. Integrative bargaining styles foster positive relationships between parties. This short paper describes a protocol for a web-based selling agent that adopts an integrative selling style to identify alternative sales contracts that match customer priorities and hence promote customer satisfaction.
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- Item ORO ID
- 7473
- Item Type
- Conference or Workshop Item
- ISSN
- 0302-9743
- Keywords
- Agent, negotialtion, customer loyalty
- Academic Unit or School
- Faculty of Science, Technology, Engineering and Mathematics (STEM)
- Research Group
- Centre for Research in Computing (CRC)
- Depositing User
- Anthony Meehan