Driverless cars and the non-driving public: Developing marketing and public information campaigns to secure acceptance of driverless vehicles

Kottasz, Rita; Bennett, Roger; Vijaygopal, Rohini and Gardasz, Bettina (2020). Driverless cars and the non-driving public: Developing marketing and public information campaigns to secure acceptance of driverless vehicles. In: 25th International Conference on Corporate and Marketing Communications (CMC 2021), 14-16 Apr 2021, University of Granada (Online), Spain.

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