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Lai, Ai-Ling; Ming, Lim and Higgins, Matthew
(2018).
URL: https://www.routledge.com/Gendering-Theory-in-Mark...
Abstract
This paper explores the gendered experience of singleness in Britain through a theoretical and empirical understanding of the abject. Drawing on the writings of Judith Butler, we argue that singleness is culturally pathologised as an abject "other" a liminal state which renders the legitimation of the single subject unintelligible. Through 14 active interviews with British singles, we demonstrate how our participants negotiate their marginal status vis-à-vis the marketplace and the broader society that continue to uphold heterosexual partnership as a normative form of intimacy. Our data uncovers persistent and powerful gender stereotypes of how singles ought to organise their lives and conform both to social, as well as market-driven pressures. We therefore hightlight research gaps in the experience of singleness and critique the heteronormative framework that remains dominant, yet concealed, in gender research
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About
- Item ORO ID
- 73047
- Item Type
- Book Section
- ISBN
- 0-367-07707-8, 978-0-367-07707-5
- Academic Unit or School
-
Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL) - Copyright Holders
- © 2017 Westburn Publishers
- Depositing User
- Matthew Higgins