Marketing: A Critical Textbook

Ellis, Nick; Fitchett, James; Higgins, Matthew; Lim, Ming; Saren, Michael and Tadajewski, Mark (2010). Marketing: A Critical Textbook. London: SAGE Publications.

URL: https://uk.sagepub.com/en-gb/eur/marketing/book233...

Abstract

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

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