The Routledge Companion to Critical Marketing

Tadajewski, Mark; Higgins, Matthew; Denegri-Knott, Janice and Varman, Rohit eds. (2019). The Routledge Companion to Critical Marketing. Milton: Milton: Routledge.

DOI: https://doi.org/10.4324/9781315630526

Abstract

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

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