Exploiting the B2B Knowledge Network: New Perspectives and Core Concepts

Naude, P.; Henneberg, S. C.; Zolkiewski, J. and Zhu, Xia (2009). Exploiting the B2B Knowledge Network: New Perspectives and Core Concepts. Industrial Marketing Management, 38(5) pp. 493–494.

DOI: https://doi.org/10.1016/j.indmarman.2009.02.005

Abstract

This editorial introduces the articles in this special issue of Industrial Marketing Management, which presents the best papers from the 23rd Annual IMP Conference, held at Manchester Business School, UK in September 2007. The papers have been selected to represent the interaction, relationship and network perspectives and encompass, value, relationship assets, trust, commitments and the constitution of networks.

Viewing alternatives

Metrics

Item Actions

Export

You can export this page using these formats Digital Object Identifier - DOI

About

• Item ORO ID
• 71173
• Item Type
• Journal Item
• ISSN
• 0019-8501
• Keywords
• Business-to-business; IMP; Interaction; Relationships; Networks
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2009 Elsevier Inc.
• Depositing User
• Xia Zhu