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Advertising music and the effects of incongruity resolution on consumer response

Abolhasani, Morteza; Oakes, Steve and Oakes, Helen (2019). Advertising music and the effects of incongruity resolution on consumer response. In: 52nd Academy of Marketing Conference, 2-4 Jul 2019, Regent's University, London, UK.

URL: https://www.academyofmarketing.org/conference/conf...
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Item Type: Conference or Workshop Item
ISBN: 1-5272-4262-5, 978-1-5272-4262-3
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 68426
Depositing User: Morteza Abolhasani
Date Deposited: 09 Dec 2019 12:38
Last Modified: 09 Dec 2019 12:54
URI: http://oro.open.ac.uk/id/eprint/68426
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