Advertising Music and the Effects of Incongruity Resolution on Consumer Response

Abolhasani, Morteza and Oakes, Steve (2019). Advertising Music and the Effects of Incongruity Resolution on Consumer Response. In: ICORIA 2019 (18th International Conference on Research in Advertising), 27-29 Jun 2019, Krems, Austria.

URL: http://www.europeanadvertisingacademy.org/conferen...

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