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Advertising Music and the Effects of Incongruity Resolution on Consumer Response

Abolhasani, Morteza and Oakes, Steve (2019). Advertising Music and the Effects of Incongruity Resolution on Consumer Response. In: ICORIA 2019 (18th International Conference on Research in Advertising), 27-29 Jun 2019, Krems, Austria.

URL: http://www.europeanadvertisingacademy.org/conferen...
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Item Type: Conference or Workshop Item
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 68425
Depositing User: Morteza Abolhasani
Date Deposited: 09 Dec 2019 12:28
Last Modified: 09 Dec 2019 12:44
URI: http://oro.open.ac.uk/id/eprint/68425
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