The Open UniversitySkip to content
 

Investigating the influence of background music in higher education advertisements: A genre perspective

Abolhasani, Morteza and Oakes, Steve (2016). Investigating the influence of background music in higher education advertisements: A genre perspective. In: The 15th International Conference on Research in Advertising (ICORIA) 2016, 30 Jun - 2 Jul 2016, Ljubljana.

URL: http://www.europeanadvertisingacademy.org/conferen...
Google Scholar: Look up in Google Scholar
Item Type: Conference or Workshop Item
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 68423
Depositing User: Morteza Abolhasani
Date Deposited: 09 Dec 2019 11:25
Last Modified: 09 Dec 2019 12:30
URI: http://oro.open.ac.uk/id/eprint/68423
Share this page:

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU