Investigating the influence of background music in higher education advertisements: A genre perspective

Abolhasani, Morteza and Oakes, Steve (2016). Investigating the influence of background music in higher education advertisements: A genre perspective. In: The 15th International Conference on Research in Advertising (ICORIA) 2016, 30 Jun - 2 Jul 2016, Ljubljana.

URL: http://www.europeanadvertisingacademy.org/conferen...

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