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Lindridge, Andrew M.; Hogg, Margaret K. and Shah, Mita
(2004).
DOI: https://doi.org/10.1080/1025386042000271342
URL: http://search.ebscohost.com/login.aspx?direct=true...
Abstract
Our primary goal is to capture glimpses of “the imagined … multiple worlds” of young adult women in post-modern ethnic families, households and society. Drawing on a dialogical model of acculturation and diasporic identity, we show how young South Asian women in Britain use multiple identities across a variety of cultural settings to negotiate and navigate cultural and consumer behavioural borders. Using an ethno-consumerist framework for our research design, we provide a more nuanced understanding of the intersections between ethnicity, identity, self and consumption in families and peer friendship groups. These interactions reflect the individual’s co-existence and identity maintenance in two cultures.
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About
- Item ORO ID
- 6831
- Item Type
- Journal Item
- ISSN
- 1477-223X
- Keywords
- South Asians; identity negotiation; ethnicity; consumption
- Academic Unit or School
-
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL) - Copyright Holders
- © 2004 Taylor & Francis Ltd
- Depositing User
- Andrew Lindridge