Lindridge, Andrew M.; Hogg, Margaret K. and Shah, Mita
(2004).
Imagined multiple worlds: How South Asian women in Britain use family and friends to navigate the "border crossings" between household and societal contexts.
Consumption, Markets and Culture, 7(3) pp. 211–239.
Abstract
Our primary goal is to capture glimpses of “the imagined … multiple worlds” of young adult women in post-modern ethnic families, households and society. Drawing on a dialogical model of acculturation and diasporic identity, we show how young South Asian women in Britain use multiple identities across a variety of cultural settings to negotiate and navigate cultural and consumer behavioural borders. Using an ethno-consumerist framework for our research design, we provide a more nuanced understanding of the intersections between ethnicity, identity, self and consumption in families and peer friendship groups. These interactions reflect the individual’s co-existence and identity maintenance in two cultures.
| Item Type: |
Journal Article
|
| Copyright Holders: |
2004 Taylor & Francis Ltd |
| ISSN: |
1477-223X |
| Keywords: |
South Asians; identity negotiation; ethnicity; consumption |
| Academic Unit/Department: |
Open University Business School |
| Item ID: |
6831 |
| Depositing User: |
Andrew Lindridge
|
| Date Deposited: |
15 Feb 2007 |
| Last Modified: |
22 Oct 2012 14:03 |
| URI: |
http://oro.open.ac.uk/id/eprint/6831 |
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