Lindridge, Andrew M.; Hogg, Margaret K. and Shah, Mita
(2004).
| URL: | http://search.ebscohost.com/login.aspx?direct=true... |
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| DOI (Digital Object Identifier) Link: | https://doi.org/10.1080/1025386042000271342 |
| Google Scholar: | Look up in Google Scholar |
Abstract
Our primary goal is to capture glimpses of “the imagined … multiple worlds” of young adult women in post-modern ethnic families, households and society. Drawing on a dialogical model of acculturation and diasporic identity, we show how young South Asian women in Britain use multiple identities across a variety of cultural settings to negotiate and navigate cultural and consumer behavioural borders. Using an ethno-consumerist framework for our research design, we provide a more nuanced understanding of the intersections between ethnicity, identity, self and consumption in families and peer friendship groups. These interactions reflect the individual’s co-existence and identity maintenance in two cultures.
| Item Type: | Journal Item |
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| Copyright Holders: | 2004 Taylor & Francis Ltd |
| ISSN: | 1477-223X |
| Keywords: | South Asians; identity negotiation; ethnicity; consumption |
| Academic Unit/School: | Faculty of Business and Law (FBL) > Business Faculty of Business and Law (FBL) |
| Item ID: | 6831 |
| Depositing User: | Andrew Lindridge |
| Date Deposited: | 15 Feb 2007 |
| Last Modified: | 02 May 2018 12:43 |
| URI: | http://oro.open.ac.uk/id/eprint/6831 |
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