Lindridge, Andrew M.; Hogg, Margaret K. and Shah, Mita
Imagined multiple worlds: How South Asian women in Britain use family and friends to navigate the "border crossings" between household and societal contexts.
Consumption, Markets and Culture, 7(3) pp. 211–239.
Our primary goal is to capture glimpses of “the imagined … multiple worlds” of young adult women in post-modern ethnic families, households and society. Drawing on a dialogical model of acculturation and diasporic identity, we show how young South Asian women in Britain use multiple identities across a variety of cultural settings to negotiate and navigate cultural and consumer behavioural borders. Using an ethno-consumerist framework for our research design, we provide a more nuanced understanding of the intersections between ethnicity, identity, self and consumption in families and peer friendship groups. These interactions reflect the individual’s co-existence and identity maintenance in two cultures.
||2004 Taylor & Francis Ltd
||South Asians; identity negotiation; ethnicity; consumption
||Open University Business School
||15 Feb 2007
||22 Oct 2012 14:03
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