Imagined multiple worlds: How South Asian women in Britain use family and friends to navigate the "border crossings" between household and societal contexts

Lindridge, Andrew M.; Hogg, Margaret K. and Shah, Mita (2004). Imagined multiple worlds: How South Asian women in Britain use family and friends to navigate the "border crossings" between household and societal contexts. Consumption, Markets and Culture, 7(3) pp. 211–239.

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DOI (Digital Object Identifier) Link:	https://doi.org/10.1080/1025386042000271342
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Abstract

Our primary goal is to capture glimpses of “the imagined … multiple worlds” of young adult women in post-modern ethnic families, households and society. Drawing on a dialogical model of acculturation and diasporic identity, we show how young South Asian women in Britain use multiple identities across a variety of cultural settings to negotiate and navigate cultural and consumer behavioural borders. Using an ethno-consumerist framework for our research design, we provide a more nuanced understanding of the intersections between ethnicity, identity, self and consumption in families and peer friendship groups. These interactions reflect the individual’s co-existence and identity maintenance in two cultures.

Item Type:	Journal Item
Copyright Holders:	2004 Taylor & Francis Ltd
ISSN:	1477-223X
Keywords:	South Asians; identity negotiation; ethnicity; consumption
Academic Unit/School:	Faculty of Business and Law (FBL) > Business Faculty of Business and Law (FBL)
Item ID:	6831
Depositing User:	Andrew Lindridge
Date Deposited:	15 Feb 2007
Last Modified:	04 Oct 2016 09:58
URI:	http://oro.open.ac.uk/id/eprint/6831
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