Millennials and ICT—Findings from the Technology 4 Young Adults (T4YA) project: An Exploratory Study

Marston, Hannah (2019). Millennials and ICT—Findings from the Technology 4 Young Adults (T4YA) project: An Exploratory Study. Societies, 9(80)

DOI: https://doi.org/10.3390/soc9040080

Abstract

Information communication technology (ICT) is becoming a pivotal element in the twenty-first century, and while there has been substantial work conducted to understand ICT use by older adults, there is a paucity of knowledge relating to ICT use and behavior by Millennials. The Technology 4 Young Adults (T4YA) study opens the discussion to the barriers and enablers of ICT by Millennials in their day-to-day activities. Eight participants aged 18–33 years were recruited, and open-ended questions were posed to the focus groups participants. A total of three focus groups were conducted, two focus groups were conducted in Pontefract (West Yorkshire, England) and one focus group was conducted in Swansea (West Glamorgan, Wales); all focus groups were recorded and transcribed verbatim. Primary themes included: hardware, privacy issues/concerns, confidence, usability/functionality, day-to-day activities, and content/sharing of information. Day-to-day activities were undertaken primarily on smartphones, such as online banking and shopping, while privacy and trust concerns was a conversation thread throughout the discussions. Further work is needed with larger sample sizes, taking a multi-methods approach to extract quantitative data to underpin qualitative data analysis and frameworks. This exploratory study intersects at the fields of social sciences and human–computer interaction.

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