A ella no le gusta que le digan María y a mí que me traten de tú. A window into Latin American diversity’

Marquez Reiter, Rosina (2010). A ella no le gusta que le digan María y a mí que me traten de tú. A window into Latin American diversity’. Sociolinguistic Studies, 4(2) 371 - 412.

DOI: https://doi.org/10.1558/sols.v4i2.413

Abstract

In this paper I explore sociolinguistic and pragmatic aspects of institutional discourse in a Spanish-speaking modern, mediated and regulated site of talk, namely a telephone conversation gathered at a call centre which had recently been set up in a South American financial hub. I focus on instances of interactional misfires in a service call between a Montevidean institutional agent and a Bogotano client by examining how they unfold, the possible reasons behind them and the implications for (mediated) communication in a globalized world.

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