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Ambush marketing case study

Thwaites, D. and Meng-Lewis, Y. (2012). Ambush marketing case study. In: Jobber, D. and Fahy, J. eds. Foundations of Marketing. McGraw-Hill Higher Education.

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Item Type: Book Section
ISBN: 0-07-713701-9, 978-0-07-713701-4
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 67143
Depositing User: Yue Meng-Lewis
Date Deposited: 18 Oct 2019 14:02
Last Modified: 24 Oct 2019 08:46
URI: http://oro.open.ac.uk/id/eprint/67143
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