Antecedent factors, extent of adaptation of marketing programmes and performance outcomes for food exporters in Eastern European countries

Srivastava, Veeresh Dayal (2007). Antecedent factors, extent of adaptation of marketing programmes and performance outcomes for food exporters in Eastern European countries. MRes thesis The Open University.

DOI: https://doi.org/10.21954/ou.ro.0000fa4a

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