Genetically Modified Language: the discourse of arguments for GM crops and food.
London, UK: Routledge.
The GM debate is a war of words, to be won as much by persuasion as by action in the laboratory, field or supermarket. As the argument intensifies and the voices on all sides get louder, Genetically Modified Language cuts through the controversy to unpick the issues and ideology at the heart of the debate.
Scientific, commercial, ethical or political perspectives each have their own discourse, with differing styles of argument, metaphors, analogies, and word choices. When they are mixed together, either inadvertently or on purpose, this can lead to dramatic misunderstanding and disagreement. By carefully examining the language used by key players in the arena, from the media to politicians, supermarkets, Biotech corporations and scientists, Guy Cook analyses critically the effects of their arguments on both policy and opinion.
Written in a clear, accessible style and drawing on illustrative examples, Genetically Modified Language is an insightful look at how language shapes, and can be used to manipulate, our opinions.
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