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Promoting agritourism through connecting young farmers using mobile technology in Thailand

Ismail, Nashwa and Chansawang, Rochaporn (2018). Promoting agritourism through connecting young farmers using mobile technology in Thailand. In: 2018 Newton Inclusive Innovation for Enhanced Local Experience in Tourism, 28-31 Aug 2018, Phukt, Thailand.

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Thailand is known as a kingdom of farmers and its food products are recognised all over the world. However, the number of young farmers leaving their farms is increasing gradually due to reasons such as attitude (boredom), poverty (debt), economics (low income) and hardworking. On the other hand, tourism industry is one of Thailand’s main economic sectors (6-7% of its GDP) (Tourism Authority of Thailand, 2016). Agritourism as pathway of farm business development, is a promising area for young farmers to include a working farm environment and a commercial tourism component. This study proposal investigates using mobile network technology to share and exchange knowledge and experience between young farmers in Thailand to promote agritourism. The study methodology is mixed method, including online survey and one-to-one interview with young farmers. The expected outcomes of this network are creating knowledge exchange community between young farmers through engagement, collaboration and partnerships to promote and enhance their current and future career plans. Concurrently, promoting agritourism will reflect positively on both farming and tourism industries.

Item Type: Conference or Workshop Item
Keywords: Agritourism; mobile technology; network; young farmers
Academic Unit/School: Faculty of Wellbeing, Education and Language Studies (WELS) > Learning and Teaching Innovation - Academic
Faculty of Wellbeing, Education and Language Studies (WELS)
Research Group: Centre for Research in Education and Educational Technology (CREET)
Design and Innovation
Item ID: 59772
Depositing User: Nashwa Ismail
Date Deposited: 29 Mar 2019 11:52
Last Modified: 19 Sep 2019 22:27
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