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Transitional Identity: Some Lessons for Communication in an International Context

Collins, Hilary (2012). Transitional Identity: Some Lessons for Communication in an International Context. In: British Academy of Management Conference 2012, Sep 2012, Cardiff, UK.

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The International Thermonuclear Experimental Reactor Project (ITER) project is a multi-billion dollar project involving seven international partners who are working together to build "clean" source of nuclear energy: a nuclear fusion reactor. The paper examines how the communications tools used in these organizations contributed to, or inhibited, the creation of an organizational identity. CEA, Agence ITER France, and the ITER project all have separate teams charged with the development and management of the communication tools. It is perhaps the different communication styles adopted by these organizations, and the different types of information contained in the communication tools, that were interpreted that instigated the formation of a transitional identity (Clarke et al, 2010).

Item Type: Conference or Workshop Item
ISBN: 0-9549608-5-8, 978-0-9549608-5-8
Academic Unit/School: Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 57927
Depositing User: Hilary Collins
Date Deposited: 17 Dec 2018 10:51
Last Modified: 29 Mar 2019 13:49
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