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Can Design Thinking Still Add Value?

Collins, Hilary (2013). Can Design Thinking Still Add Value? Design Management Review, 24(2) pp. 35–39.

DOI (Digital Object Identifier) Link: https://doi.org/10.1111/drev.10239
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Abstract

It may be that design thinking needs to be seen by business as nothing less than a paradigm shift rather than as a process like TQM or JIT.

Item Type: Journal Item
Copyright Holders: 2013 The Design Management Institute
ISSN: 1948-7169
Academic Unit/School: Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Research Group: Design and Innovation
Item ID: 57791
Depositing User: Hilary Collins
Date Deposited: 20 Nov 2018 09:33
Last Modified: 08 Dec 2018 19:20
URI: http://oro.open.ac.uk/id/eprint/57791
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