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A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration

Mellahi, Kamel; Frynas, Jędrzej George; Sun, Pei and Siegel, Donald (2016). A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration. Journal of Management, 42(1) pp. 143–173.

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DOI (Digital Object Identifier) Link: https://doi.org/10.1177/0149206315617241
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Abstract

Two parallel strands of nonmarket strategy research have emerged largely in isolation. One strand examines strategic corporate social responsibility (CSR), and the other examines corporate political activity (CPA), even though there is an overlap between the social and political aspects of corporate strategies. In this article, we review and synthesize strategic CSR and CPA research published in top-tier and specialized academic journals between 2000 and 2014. Specifically, we (a) review the literature on the link between nonmarket strategy and organizational performance, (b) identify the mechanisms through which nonmarket strategy influences organizational performance, (c) integrate and synthesize the two strands—strategic CSR and CPA—of the literature, and (d) develop a multi-theoretical framework for improving our understanding of the effects of nonmarket strategy on organizational performance. We conclude by outlining a research agenda for future theoretical and empirical studies on the impact of nonmarket strategy on organizational outcomes.

Item Type: Journal Item
Copyright Holders: 2015 The Authors
ISSN: 0149-2063
Keywords: corporate social responsibility (CSR); corporate political activity (CPA); nonmarket strategy; organizational performance; theoretical integration
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 56403
Depositing User: George Frynas
Date Deposited: 31 Aug 2018 11:18
Last Modified: 04 Jun 2019 16:27
URI: http://oro.open.ac.uk/id/eprint/56403
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