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Corporate misconducts and their effects on consumer distrust

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2018). Corporate misconducts and their effects on consumer distrust. In: 13th Global Brand Conference, 02-04 May 2018, Northumbria University Newcastle, UK.

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Item Type: Conference or Workshop Item
Copyright Holders: 2018 The Authors
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
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Item ID: 56158
Depositing User: Carmen Mal
Date Deposited: 03 Sep 2018 08:37
Last Modified: 07 Dec 2018 11:10
URI: http://oro.open.ac.uk/id/eprint/56158
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