Plato, the designers and engineers.
In: International Summer Academy on Technological Studies, July, 2001, Deutschlandsberg, Austria.
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The products or services that designers and engineers
influence as part of their professional work
represent their views. People can elect to adopt
their service or product and thus identify themselves
with particular designers or engineers provided
there is a choice.
Designers can be adventurous but to be successful
must identify themselves with the constituency in
which they hope that their product will become the
popular choice. They must also, if they wish to be
assimilated into a democratic movement, be willing
to paint a picture of the identity that they are striving
for. In doing so they will become representatives
of their designs and be helping to socialise the
non-humans that they value. To participate in democracy,
designers and engineers will have to take
lessons from Plato's Gorgias and tell their stories in the
most compelling way they can. They must design
their products, too, so that they can stand as eloquent
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