Monitoring food marketing to children: A joint Nordic monitoring protocol for marketing of foods and beverages high in fat, salt and sugar (HFSS) towards children and young people

Helleve, Arnfinn; Sandberg, Helena; Berg, Christina; Prell, Hillevi; Ólafsdóttir, Steingerður; Gísladóttir, Elva; Andersen, Morten C.; Jewell, Jo; Breda, João; Marniemi, Annikka; Gabrijelcic, Mojca and Tatlow-Golden, Mimi (2018). Monitoring food marketing to children: A joint Nordic monitoring protocol for marketing of foods and beverages high in fat, salt and sugar (HFSS) towards children and young people. TemaNord, ISSN 0908-6692 ; 2018:504. Copenhagen, Denmark: Nordisk Ministerråd.

DOI: https://doi.org/10.6027/TN2018-504

URL: https://www.nordic-ilibrary.org/social-issues-migr...

Abstract

The protocol describes methods for how to monitor marketing of foods and beverages high in fat, salt and sugar towards children and young people at a given time as cross-sectional studies, as well as allowing for monitoring of trends. The data provided could also be used for evaluation purposes, for instance providing relevant data for evaluating regulation practices and schemes in the respective countries; to study advertising and marketing practices, contents and forms over time. In addition to being a tool for monitoring purposes within each country, the protocol will also enable comparisons between the Nordic countries by establishing a joint understanding on how each marketing channel should be monitored. The protocol has been developed as a Nordic project between representatives and experts from Iceland, Finland, Sweden, Denmark and Norway together with international experts.

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About

• Item ORO ID
• 55676
• Item Type
• Book - Internet Publication/Web Output
• ISBN
• 92-893-5367-8, 978-92-893-5367-0
• Project Funding Details

• Funded Project Name	Project ID	Funding Body
  Not Set	Not Set	Nordic Council of Ministers

• Keywords
• marketing; advertising; food; television; digital; non-broadcast; monitoring; regulation; health; consumer protection; children; adolescents; young people
• Academic Unit or School
• Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport > Childhood, Youth and Sport > Childhood and Youth
  Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport > Childhood, Youth and Sport
  Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport
  Faculty of Wellbeing, Education and Language Studies (WELS)
• Research Group
• Childhood Youth and Sport Group (CYSG)
• Copyright Holders
• © 2018 Nordic Council of Ministers
• Depositing User
• Mimi Tatlow-Golden