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Who's Feeding the Kids Online? Digital food marketing to children in Ireland: Advertisers’ tactics, children’s exposure and parents’ awareness

Tatlow-Golden, Mimi; Tracey, Lynne and Dolphin, Louise (2016). Who's Feeding the Kids Online? Digital food marketing to children in Ireland: Advertisers’ tactics, children’s exposure and parents’ awareness. Irish Heart Foundation, Dublin, Ireland.

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Abstract

Obesity in children and young people is a global health challenge. The widespread marketing of unhealthy foods (food and non-alcoholic drinks high in fat, sugar and salt, or HFSS) plays a causal role in unhealthy eating and obesity. Food and eating is typically presented as an issue of ‘choice’. However, this disregards the fact that current obesogenic environments use many tactics to promote unhealthy foods, interfering with people’s ability to make good choices.
This study examined:
1. Content appealing to children and young people on websites of top food and drink retail brands in Ireland
2. Marketing techniques on Facebook: Pages of food brands that have the highest reach among young teens, the first such study of which we are aware
3. Parents’ awareness of digital food marketing to their children in an online, two-stage survey with digital marketing examples and open-ended response options.

Item Type: Other
Copyright Holders: 2016 Irish Heart Foundation
Project Funding Details:
Funded Project NameProject IDFunding Body
Not SetNot SetIrish Heart Foundation
Keywords: children; adolescents; parents; children's rights; food; marketing; advertising; digital media; social media
Academic Unit/School: Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport > Childhood, Youth and Sport > Childhood and Youth
Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport > Childhood, Youth and Sport
Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport
Faculty of Wellbeing, Education and Language Studies (WELS)
Research Group: Childhood Youth and Sport Group (CYSG)
Related URLs:
Item ID: 55667
Depositing User: Mimi Tatlow-Golden
Date Deposited: 16 Jul 2018 09:57
Last Modified: 22 May 2019 12:49
URI: http://oro.open.ac.uk/id/eprint/55667
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