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Food marketing to young children on the island of Ireland: Parents' views, attitudes and practices and implications for early years policy

Tatlow-Golden, Mimi; Hennessy, Eilis; Hollywood, Lynsey and Dean, Moira (2015). Food marketing to young children on the island of Ireland: Parents' views, attitudes and practices and implications for early years policy. Children's Research Digest: Researching Early Childhood, 2(2) pp. 15–23.

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Abstract

Food advertising significantly (and independently) affects children’s food preferences and consumption, with long- term effects on health (Cairns et al., 2013), and is therefore regulated across the island of Ireland. However, restrictions on unhealthy food advertising apply only during children’s TV programming, yet young children watch substantial amounts of TV at other times. Thus they continue to see at least 1000 unhealthy food ads annually in the Republic of Ireland and 700 in Northern Ireland (Tatlow-Golden, 2014). Parental mediation of advertising – through explanation and/ or restriction – can modify children’s food preferences and choices (Buijzen, 2009). However, parents are reported to rarely engage in such activities, focusing more on content appropriateness than advertising (Ofcom, 2014). To design effective policy for public education and early years settings in Ireland, it is essential to identify the views and practices of parents in Ireland.

Item Type: Journal Item
ISSN: 2009-7298
Project Funding Details:
Funded Project NameProject IDFunding Body
Food Marketing and the Preschool ChildNot SetSafefood (Ireland)
Keywords: Preschool children; parents; Food; marketing; advertising; parental mediation; attitudes
Academic Unit/School: Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport > Childhood, Youth and Sport > Childhood and Youth
Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport > Childhood, Youth and Sport
Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport
Faculty of Wellbeing, Education and Language Studies (WELS)
Research Group: Childhood Youth and Sport Group (CYSG)
Item ID: 55660
Depositing User: Mimi Tatlow-Golden
Date Deposited: 02 Jul 2018 13:39
Last Modified: 08 Nov 2019 08:53
URI: http://oro.open.ac.uk/id/eprint/55660
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