The Open UniversitySkip to content
 

Young children’s food brand knowledge. Early development and associations with television viewing and parent’s diet

Tatlow-Golden, Mimi; Hennessy, Eilis; Dean, Moira and Hollywood, Lynsey (2014). Young children’s food brand knowledge. Early development and associations with television viewing and parent’s diet. Appetite, 80 pp. 197–203.

Full text available as:
[img]
Preview
PDF (Accepted Manuscript) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (790kB) | Preview
DOI (Digital Object Identifier) Link: https://doi.org/10.1016/j.appet.2014.05.015
Google Scholar: Look up in Google Scholar

Abstract

Brand knowledge is a prerequisite of children’s requests and choices for branded foods. We explored the development of young children’s brand knowledge of foods highly advertised on television – both healthy and less healthy. Participants were 172 children aged 3–5 years in diverse socio-economic settings, from two jurisdictions on the island of Ireland with different regulatory environments. Results indicated that food brand knowledge (i) did not differ across jurisdictions; (ii) increased significantly between 3 and 4 years; and (iii) children had significantly greater knowledge of unhealthy food brands, compared with similarly advertised healthy brands. In addition, (iv) children’s healthy food brand knowledge was not related to their television viewing, their mother’s education, or parent or child eating. However, (v) unhealthy brand knowledge was significantly related to all these factors, although only parent eating and children’s age were independent predictors. Findings indicate that effects of food marketing for un- healthy foods take place through routes other than television advertising alone, and are present before pre-schoolers develop the concept of healthy eating. Implications are that marketing restrictions of un- healthy foods should extend beyond television advertising; and that family-focused obesity prevention programmes should begin before children are 3 years of age.

Item Type: Journal Item
Copyright Holders: 2014 Elsevier Ltd.
ISSN: 0195-6663
Project Funding Details:
Funded Project NameProject IDFunding Body
Food Marketing and the Preschool ChildFund No. [09-2010]SAFEFOOD Safefood: the Food Safety Authority for Ireland and Northern Ireland
Keywords: pre-school; food; brands; parents; television advertising
Academic Unit/School: Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport > Childhood, Youth and Sport > Childhood and Youth
Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport > Childhood, Youth and Sport
Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport
Faculty of Wellbeing, Education and Language Studies (WELS)
Research Group: Childhood Youth and Sport Group (CYSG)
Item ID: 55648
Depositing User: Mimi Tatlow-Golden
Date Deposited: 02 Jul 2018 14:03
Last Modified: 09 Dec 2018 22:51
URI: http://oro.open.ac.uk/id/eprint/55648
Share this page:

Metrics

Altmetrics from Altmetric

Citations from Dimensions

Download history for this item

These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU