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Investigating the Influence of Musical Congruity in Higher Education Advertising: A Genre Congruity Perspective

Abolhasani, Morteza and Oakes, Steve (2017). Investigating the Influence of Musical Congruity in Higher Education Advertising: A Genre Congruity Perspective. In: Zabkar, Vesna and Eisend, Martin eds. Advances in Advertising Research: Challenges in an Age of Dis-Engagement, Volume VIII. Springer Gabler, pp. 183–196.

URL: https://www.springer.com/la/book/9783658187309
DOI (Digital Object Identifier) Link: https://doi.org/10.1007/978-3-658-18731-6
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Item Type: Book Section
Copyright Holders: 2017 Springer Fachmedien Wiesbaden GmbH
ISBN: 3-658-18731-X, 978-3-658-18731-6
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Research Group: Literature and Music Research Group
Item ID: 55409
Depositing User: Morteza Abolhasani
Date Deposited: 22 Jun 2018 11:01
Last Modified: 07 Dec 2018 11:08
URI: http://oro.open.ac.uk/id/eprint/55409
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