Participatory design of persona artefacts for user eXperience in non-WEIRD cultures

Cabrero, Daniel G. (2014). Participatory design of persona artefacts for user eXperience in non-WEIRD cultures. In: Proceedings of the 13th Participatory Design Conference on Short Papers, Industry Cases, Workshop Descriptions, Doctoral Consortium papers, and Keynote abstracts - PDC '14 - volume 2, pp. 247–250.

DOI: https://doi.org/10.1145/2662155.2662246

Abstract

Persona is elicited through qualitative, quantitative or both methods combined. Yet, for it to be validated data must come from research on end-users. Literature reveals projects combining persona and participatory design (PD) tend to be long-lasting, large-scale, western, resourceful ventures, with personas being generated from extensive qualitative user-data and empirical research. This project investigates how the method is taken on, interpreted, constructed and communicated by end-users within PD in non-WEIRD (Westernised, Educated, Industrialised, Rich, Developed) cultures. Literature pinpoints a misuse of persona by design stakeholders across cultures due to either a lack of grounded data; interpretivism vs. user-data in decision-making, or to organisational decisions and power dimensions within the PD process. Besides, most projects involve end-users in the research phase, yet not in creating and grounding of personas - which often come built from somewhere else. This project thus sets to provide empirical research on how end-users in non-WEIRD settings elicit and build personas within PD to convey their technological requirements, expectations and aspirations towards a satisfactory User Experience (UX).

Viewing alternatives

Metrics

Public Attention

Altmetrics from Altmetric

Number of Citations

Citations from Dimensions
No digital document available to download for this item

Item Actions

Export

About

Recommendations