The Open UniversitySkip to content
 

A hermeneutic inquiry into user-created personas in different Namibian locales

Cabrero, Daniel G.; Winschiers-Theophilus, Heike; Abdelnour-Nocera, Jose and Kapuire, Gereon Koch (2016). A hermeneutic inquiry into user-created personas in different Namibian locales. In: Proceedings of the 14th Participatory Design Conference, pp. 101–110.

Full text available as:
[img]
Preview
PDF (Accepted Manuscript) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (352kB) | Preview
DOI (Digital Object Identifier) Link: https://doi.org/10.1145/2940299.2940310
Google Scholar: Look up in Google Scholar

Abstract

Persona is a tool broadly used in technology design to support communicational interactions between designers and users. Different Persona types and methods have evolved mostly in the Global North, and been partially deployed in the Global South every so often in its original User-Centred Design methodology. We postulate persona conceptualizations are expected to differ across cultures. We demonstrate this with an exploratory-case study on user-created persona co-designed with four Namibian ethnic groups: ovaHerero, Ovambo, ovaHimba and Khoisan. We follow a hermeneutic inquiry approach to discern cultural nuances from diverse human conducts. Findings reveal diverse self-representations whereby for each ethnic group results emerge in unalike fashions, viewpoints, recounts and storylines. This paper ultimately argues User-Created Persona as a potentially valid approach for pursuing cross-cultural depictions of personas that communicate cultural features and user experiences paramount to designing acceptable and gratifying technologies in dissimilar locales.

Item Type: Conference or Workshop Item
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Computing and Communications
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Item ID: 54301
Depositing User: Daniel G. Cabrero
Date Deposited: 09 Apr 2018 10:25
Last Modified: 06 May 2019 23:04
URI: http://oro.open.ac.uk/id/eprint/54301
Share this page:

Metrics

Altmetrics from Altmetric

Citations from Dimensions

Download history for this item

These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU