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Disseminating Research Information through Facebook and Twitter (DRIFT): presenting an evidence based framework

Ryan, Gemma S and Sfar-Gandoura, Hanah (2018). Disseminating Research Information through Facebook and Twitter (DRIFT): presenting an evidence based framework. Nurse Researcher, 26(1), article no. e1562.

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DOI (Digital Object Identifier) Link: https://doi.org/10.7748/nr.2018.e1562
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Abstract

Background: The social media platform Facebook boasts over 1,284 million daily active users globally. It is also known that a large proportion of adults use the internet to seek health related information.

Aim: to critically analyse the use of social media to engage parents of children with ADHD with clinical research findings.

Methods: Observation and qualitative content analysis combined with Facebook insights was used to evaluate the levels of engagement and interaction with different types of research information.

Results: Over 1100 people from 41 nations have engaged with the group. Sharing information through a range of Facebook functions was found to successfully achieve engagement and reach nationally and internationally for this demographic.

Conclusion: Lay research users are eager to engage and understand clinical research and social media is an appropriate way to disseminate this. This article has proposed some methods and explanatory reasons for this phenomena.

Implications for practice: It is known that social media can be used for effective communication. This article presents a much-needed evidence based framework that may be used by nursing and health researchers to successfully achieve this.

Item Type: Journal Item
Copyright Holders: 2018 RCN Publishing Company Ltd.
ISSN: 1351-5578
Project Funding Details:
Funded Project NameProject IDFunding Body
DRIFTNot SetShire AG International
Keywords: Social media; research dissemination; Facebook; critical realist evaluation; patient and public involvement
Academic Unit/School: Faculty of Wellbeing, Education and Language Studies (WELS) > Health, Wellbeing and Social Care > Nursing
Faculty of Wellbeing, Education and Language Studies (WELS) > Health, Wellbeing and Social Care
Faculty of Wellbeing, Education and Language Studies (WELS)
Item ID: 54247
Depositing User: Gemma S Ryan
Date Deposited: 13 Apr 2018 09:39
Last Modified: 23 May 2019 20:25
URI: http://oro.open.ac.uk/id/eprint/54247
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