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Emerging digital business models in developing economies: The case of Cameroon

Boojihawon, Dev Kumar and Ngoasong, Zisuh Michael (2018). Emerging digital business models in developing economies: The case of Cameroon. Strategic Change: Briefings in Entrepreneurial Finance, 27(2) pp. 129–137.

URL: https://onlinelibrary.wiley.com/doi/10.1002/jsc.21...
DOI (Digital Object Identifier) Link: https://doi.org/10.1002/jsc.2188
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Abstract

ICTs and digital technology, logistics, and mode of transport can facilitate the development of digital business models in resource‐scarce settings as in the case of Cameroon. The study shows that digital business models in developing economies are still at an early stage and are in need of institutional attention in order to develop the necessary know‐how, skills and networks for sustained value creation and capture. Technology, environment, and organizational contexts influence the entry behavior and postentry strategic decisions of microdigital entrepreneurs. Results reveal the digital value proposition, network architecture, and digital value capture of emerging digital business models. Digital entrepreneurs require business knowledge/skills and institutional support to create a network infrastructure to effectively generate and capture revenue.

Item Type: Journal Item
Copyright Holders: 2018 John Wiley & Sons, Ltd.
ISSN: 1099-1697
Keywords: digital business models; digital entrepreneurship; context; emerging economies
Academic Unit/School: Faculty of Business and Law (FBL)
Faculty of Business and Law (FBL) > Business > Department for Public Leadership and Social Enterprise
Faculty of Business and Law (FBL) > Business
Research Group: Innovation, Knowledge & Development research centre (IKD)
Institute for Innovation Generation in the Life Sciences (Innogen)
Item ID: 54068
Depositing User: Michael Ngoasong
Date Deposited: 03 Apr 2018 14:07
Last Modified: 04 May 2019 11:14
URI: http://oro.open.ac.uk/id/eprint/54068
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