The Open UniversitySkip to content

From Dataveillance to Data Economy: Firm View on Data Protection

Degli Esposti, Sara (2016). From Dataveillance to Data Economy: Firm View on Data Protection. PhD thesis The Open University.

Full text available as:
PDF (Version of Record) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (10MB) | Preview
Google Scholar: Look up in Google Scholar


The increasing availability of electronic records and the expanded reliance on online communications and services have made available a huge amount of data about people’s behaviours, characteristics, and preferences. Advancements in data processing technology, known as big data, offer opportunities to increase organisational efficiency and competitiveness. Analytically sophisticated companies excel in their ability to extract value from the analysis of digital data. However, in order to exploit the potential economic benefits produced by big data and analytics, issues of data privacy and information security need to be addressed. In Europe, organisations processing personal data are being required to implement basic data protection principles, which are considered difficult to implement in big data environments. Little is known in the privacy studies literature about how companies manage the trade-off between data usage and data protection. This study contributes to explore the corporate data privacy environment, by focusing on the interrelationship between the data protection legal regime, the application of big data analytics to achieve corporate objectives, and the creation of an organisational privacy culture. It also draws insights from surveillance studies, particularly the idea of dataveillance, to identify potential limitations of the current legal privacy regime. The findings from the analysis of survey data show that big data and data protection support each other, but also that some frictions can emerge around data collection and data fusion. The demand for the integration of different data sources poses challenges to the implementation of data protection principles. However, this study finds no evidence that data protection laws prevent data gathering. Implications relevant for the debate on the reform of European data protection law are also drawn from these findings.

Item Type: Thesis (PhD)
Copyright Holders: 2016 The Author
Academic Unit/School: Faculty of Business and Law (FBL) > Business
Item ID: 53072
Depositing User: Sara Degli Esposti
Date Deposited: 02 Feb 2018 13:50
Last Modified: 15 Apr 2019 21:43
Share this page:

Download history for this item

These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU