The Open UniversitySkip to content

Creative Arts Marketing, 3rd edition

Hill, Liz; O'Sullivan, Terry; O'Sullivan, Catherine and Whitehead, Brian (2017). Creative Arts Marketing, 3rd edition. Abingdon: Routledge.

Google Scholar: Look up in Google Scholar


Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.

With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.

Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues.

This fully updated and revised third edition features:

•Audience diversity and audience development
•The impact of digital technologies on the industry
•An exploration of the increasingly complex relationship between public and private funding for the arts
•Ethics and sustainability issues for arts marketers
•Cultural policy changes in the industry

Item Type: Book
Copyright Holders: 2018 Routledge
ISBN: 1-138-21376-4, 978-1-138-21376-0
Keywords: Arts Marketing
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 52657
Depositing User: Terry O'Sullivan
Date Deposited: 20 Dec 2017 15:00
Last Modified: 04 Jun 2019 11:53
Share this page:

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU