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Order effects in brand trust formation and development

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2017). Order effects in brand trust formation and development. In: Academy of Marketing Conference, 03-06 Jul 2017, Hull University Business School, UK.

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Item Type: Conference or Workshop Item
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 52313
Depositing User: Carmen Mal
Date Deposited: 19 Dec 2017 12:16
Last Modified: 07 Dec 2018 10:59
URI: http://oro.open.ac.uk/id/eprint/52313
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