Order effects in brand trust formation and development

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2017). Order effects in brand trust formation and development. In: Academy of Marketing Conference, 03-06 Jul 2017, Hull University Business School, UK.

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• Item ORO ID
• 52313
• Item Type
• Conference or Workshop Item
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Depositing User
• Carmen Mal