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Consumer trust and distrust in brands: an exploratory study

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2016). Consumer trust and distrust in brands: an exploratory study. In: 'Brands that do good': Academy of Marketing's 11th Global Brand Conference, 27-29 Apr 2016, Bradford University School of Management.

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Item Type: Conference or Workshop Item
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 52310
Depositing User: Carmen Mal
Date Deposited: 19 Dec 2017 12:10
Last Modified: 07 Dec 2018 10:59
URI: http://oro.open.ac.uk/id/eprint/52310
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