The Nature of Emerging Digital Business Models in Sub-Saharan Africa: A Study of Cameroonian Cases

Ngoasong, Michael and Boojihawon, Dev Kumar (2016). The Nature of Emerging Digital Business Models in Sub-Saharan Africa: A Study of Cameroonian Cases. In: 5th International Conference on Business Servitization, International Conference on Business Servitization, OmniaScience, pp. 141–146.

URL: http://www.servitization.org/p/servitization-2016....

Abstract

Digital business models are increasingly being created in Sub-Saharan Africa, thanks to the digital revolution currently taking place across the continent. Whilst academic efforts in understanding such business models is still nascent, we use the explicit case of Cameroon in this paper to provide in-depth qualitative evidence of the nature of business models from the perspective of digital entrepreneurs. We note that although there is a considerable success in developing digital business models capable of creating both economic and societal value, these entrepreneurs face major challenges for value capture as they rely on weak notions of sustainable business models. By uncovering the type of value created and the value capture issues, we develop a framework that accommodates the managerial and policy implications for encouraging successful digital business models in SSA.

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