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The business of protection: Bass & Co. and trade mark defence, c. 1870–1914

Higgins, D.M. and Verma, S. (2009). The business of protection: Bass & Co. and trade mark defence, c. 1870–1914. Accounting, Business and Financial History, 19(1) pp. 1–19.

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This article uses a case study of Bass to examine the business and accounting history of trade mark defence in the nineteenth and early twentieth centuries. We employ a variety of business, legal and parliamentary records to discuss the measures they adopted to prevent trade mark infringement. The central arguments of this article are that Bass’s trade marks were susceptible to infringement because of weaknesses in its business structure, and these, in turn, necessitated a robust defence of its trade marks both before and after the Trade Marks Act, 1875. Of particular interest, we demonstrate that Bass’s reliance on the free trade was financially successful, in marked contrast to the predictions of Chandler, and the financial performance of the big London brewers who relied heavily on tied estates.

Item Type: Journal Item
Copyright Holders: 2009 Taylor & Francis
ISSN: 1466-4275
Keywords: brewing industry; firm structure; goodwill; passing-off; profitability; trade marks; trade mark infringement
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Accounting and Finance
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 51277
Depositing User: Shraddha Verma
Date Deposited: 09 Oct 2017 10:27
Last Modified: 07 Dec 2018 10:57
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