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Fernandez, Miriam; Dickinson, Tom and Alani, Harith
(2017).
DOI: https://doi.org/10.1007/978-3-319-67217-5_18
Abstract
Police forces in the UK make use of social media to communicate and engage with the public. However, while guidance reports claim that social media can enhance the accessibility of policing organisations, research studies have shown that exchanges between the citizens and the police tend to be infrequent. Social media usually act as an extra channel for delivering messages, but not as a mean for enabling a deeper engagement with the public. This has led to a phenomena where police officers and staff started to use social media in a personal capacity in the aim of getting closer to the public. In this paper, we aim to understand what attracts citizens to engage with social media policing content, from corporate as well as from non-corporate accounts. Our approach combines learnings from existing theories and studies on user engagement as well as from the analysis of 1.5 Million posts from 48 corporate and 2,450 non-corporate Twitter police accounts. Our results provide police-specific guidelines on how to improve communication to increase public engagement and participation.
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About
- Item ORO ID
- 51174
- Item Type
- Conference or Workshop Item
- ISBN
- 3-319-67217-7, 978-3-319-67217-5
- Project Funding Details
-
Funded Project Name Project ID Funding Body Policing Consortium Not Set OU-Police OU Policing Consortium - Keywords
- Social media; evidence-based policing; engagement
- Academic Unit or School
-
Faculty of Science, Technology, Engineering and Mathematics (STEM) > Knowledge Media Institute (KMi)
Faculty of Science, Technology, Engineering and Mathematics (STEM) - Research Group
-
Centre for Policing Research and Learning (CPRL)
Centre for Research in Computing (CRC) - Copyright Holders
- © 2017 Springer International Publishing AG
- Depositing User
- Miriam Fernandez