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An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan

Liu, Gordon; Eng, Teck-Yong and Takeda, Sachiko (2015). An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan. Entrepreneurship Theory and Practice, 39(2) pp. 267–298.

DOI (Digital Object Identifier) Link: https://doi.org/10.1111/etap.12041
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Abstract

The purpose of this article is to extend the existing research on the relationship between eight different types of marketing capability and social enterprise performance. More specifically, we examine third-sector organizations that have transformed their traditional business model to become more business-like social enterprises and how these marketing capabilities influence the success of this transformation in both the UK and Japan. We identify, among other things, that not all marketing capabilities are positively associated with social enterprise performance. These findings challenge the conventional wisdom that market-driven organizations must develop all types of marketing capability. We suggest that social entrepreneurs should develop their marketing capabilities selectively according to their specific performance objectives.

Item Type: Journal Item
Copyright Holders: 2013 Baylor University
ISSN: 1540-6520
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 51099
Depositing User: Gordon Liu
Date Deposited: 26 Sep 2017 13:43
Last Modified: 07 Dec 2018 10:56
URI: http://oro.open.ac.uk/id/eprint/51099
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