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Deconstructing myth: low-carbon sustainability

Haigh, Matthew M. (2013). Deconstructing myth: low-carbon sustainability. Social Semiotics, 23(1) pp. 47–66.

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Informed by a semiotics that directs attention to the context of the message, this paper contributes to work on the meanings of terms such as “low-carbon”, “green”, and “sustainability”. Interview-based evidence and printed material are used to assess the interest of hundreds of financial institutions in data on carbon emissions levels and environmental projects. The collection of such data is where for most interviewees its usefulness stopped. Such is typical of myth. By collecting carbon data, financial institutions can connote they are doing something about addressing the risks posed by global warming, without actually describing what it is they are doing.

Item Type: Journal Item
Copyright Holders: 2013 Taylor and Francis
ISSN: 1035-0330
Project Funding Details:
Funded Project NameProject IDFunding Body
Not SetNot SetUK Department for Environment, Food and Rural Affairs
Not SetNot SetCDP
Not SetNot SetAarhus University
Keywords: green capitalism; fiduciary investment; Carbon Disclosure Project; myth; signifier
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Accounting and Finance
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 50557
Depositing User: Matthew Haigh
Date Deposited: 17 Aug 2017 15:17
Last Modified: 09 May 2019 16:32
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